What we do:
Our marketing software automation platform solves a number of issues that have traditionally plagued marketers in their quest of determining
exactly which element, offer, promotion, or design of a particular campaign motivated someone to respond, and more importantly,
create a sufficient return on their marketing investment. In recent years, technology has played a key role in helping very large
companies with equally large budgets close the loop with direct response tracking. Landing pages, sophisticated tracking mechanisms for telephone,
online, and offline responses, as well as consolidated reporting all help professional marketing teams execute highly sophisticated tests to
determine exactly what their next campaign should say, how to say it, and who to say it to.
Until now, that kind of marketing technology has been well out of the reach of small to mid-sized organizations due to sheer cost and the
number of outside resources they would need manage in order to have that insights into their own methodologies. CampaignMD was designed to
level the playing field for “the rest of us”. Our platform puts the power of direct marketing in the hands of our clients at a fraction of
the price they would otherwise pay thanks to our ability to harness multiple technologies on their behalf, and present them in a very simple
and concise way. Now, everyone can Create, Launch, and Track professionally built campaigns and know EXACTLY where their marketing dollars
are creating their best return on investment.
Benefits
All marketers (and most business owners) know that almost half of their marketing
budget is wasted on advertising that doesn't produce a meaningful response and the
needed ROI. CampaignMD was spedifically built to show you which half is working
and allow you to manage and track all of your marketing programs using a single
login. CampaignMD is the only "All in One" solution for professional multi-channel
practice marketing automation.
Organizations that don't see sizeable returns from their marketing budgets tend
to have 80% manual marketing processes in place. What does that mean? Simply put,
marketing automation equals greater return to the bottom line.
(Source: Aberdeen Group, July 2007)