Search Engine Optimization: Top Search Engine Results Don’t Happen on Their Own!

Campaign Mojo’s team of experts works hard to ensure your business does not get lost in the crowd. Stand out and get found! We start by giving you a true analysis of your ranking status. Tell us the products or services you would like to promote, and we’ll research and compare the rankings for those keywords against your competitors.

We’ll create a strategy plan that will outline the steps for you to compete effectively in your market and against your competition. The strategy plan may include search program recommendations such as video search optimization, Pay-per-Click, blogs, online publishing and other search components.

Our Search program includes the very latest in search trends and technology. From geographic localization to Video Search Marketing, Campaign Mojo utilizes the Web’s most advanced search capabilities as part of your optimization to ensure the very best results. 

Search Engine Optimization Methodology

Website Audit: Having a search engine friendly and optimized website is critical to the long-term success of your business. Our SEO website audit service provides an expert review of your website by our trained professional staff. The website audit will determine what factors are affecting your natural rankings amongst the search engines and what needs to be done to improve it. Meta title and tag structure, age of website and domain, quality and number of back links, sitemaps, URL structure, website content, source code, indexed pages, and internal structure linking are just some of the factors.

Keyword Analysis and Selection: We conduct thorough research to identify keywords that are relevant to your practice and geographical area and that are most likely to be searched by prospective patients. Once the keywords have been selected, we include them in the background code information that search engines scan as well as the title and content of each page.

Meta Tag Insertion: META Tags are HTML tags which provide information that describes the content of the web pages a user will be viewing. We’ve recognized that search engines use this resource as one of the many ways to position and describe results. We use keyword and description meta tags as another optimization tool.

Yahoo/Google Approved Sitemap: Sitemaps make it very quick and easy for the search engines to find and index every page on your web site by putting links to every page in one spot. We incorporate site maps to help the search engines to clearly understand what your web site is about.

Image Optimization: Image optimization is significant to search engine optimization. Image optimization consists of strategies to make your graphics search engine friendly. This includes optimizing your image file for maximum speed, editing, sharpened, condensed and cropped for quality. A well optimized image reduces the time required to download web pages. We also optimize include appropriate keywords in the image file name which is considered in image optimization.

Footer Optimization: The footer section of your web site enhances the optimization of your site by adding your keywords as text and links. It also increases the functionality of your web site for your customers by adding alternate navigation and additional information.

301 Redirects: This technique is used when switching domain names or if there are multiple ways to access the same page. Using 301 redirects will save your web site’s search engine ranking.

One-way Links: One-way links are links to your site from sites which do not receive a link from your site. They send a powerful message to the search engines that your website is so valuable or interesting or useful that other sites want to tell people about it. Oneway links increase your link popularity - the number of pages linking to your site. Search engines such as Google place huge importance on link popularity when ranking your site. One-way links also receive direct traffic to your site from people who click on the links.

Search Engine Submission: Your website will be manually submitted to all the major search engines and directories to be included in their indexes.

Rankings Reports: Before starting any SEO work, we will identify where you are currently ranked in the search engines which helps us in determining your SEO success. We will then provide you with monthly ranking reports that will allow you to track your progress on the engines.

Directory Submissions: We will manually submit your websites links to a directory. Once they have been submitted, a human reviewer visits your link, which subjects them to a high level of scrutiny. When your link is approved and included in the directory, the search engines consider it as a validation and hence they attach more value to your presence in the directory rather than on some other website. Another benefit of us submitting your link in web directories is that your link is indexed by the search engines quickly. The search engine crawlers crawl the Internet to obtain information on the recently updated or created links, and they start the crawling with the web directories and first crawl all those links present in the directory.