Clickable art that attracts and tracks.

Banner Ads to some bring to mind annoying pop-ups but to a pro marketer banner ads equal conversions. Banner Ads are standard to every campaign we offer our clients.

Banner Ads

Electronic banner ads distributed via the internet are a very inexpensive method of advertising as long as FILL IN MORE HERE!

There are several things to remember if you want to maximize your response rates (and hopefully, ROI) on this marketing channel:

1. Time to Live (TTL)

Make sure that when you promote a specific offer (such as Valentine’s day special, ½ off a particular service for a limited time, etc.) that you do not let your banner remain active after your promotion has ended. Nothing says “homemade” like a Christmas banner in March. The CampaignMD platform automatically removes your banner from your website (or other site that you may put it on) once your campaign has ended. This date is established in the “Launch” phase of building out campaigns.

2. Continuity

Banner ads are most effective when they are part of a multi-channel campaign that features your brand, the look and feel of a campaign theme, and/or specific offer. Do they match your campaign landing page, website, direct mail piece, email, and Point of Sale? Remember that multi-channel marketing is the science of touching your prospects in a cohesive manner across several mediums with multiple impressions over a period of time in order to produce higher response rates across a wider audience. The CampaignMD platform features pre-built campaigns made up of several elements that all match in design, look, and feel which makes maintaining continuity of your message/offer very simple.

3. Tracking

No marketer can feel good about “guessing” where they should invest their next month’s marketing budget. Banner ad spending is on the rise across all industries in the U.S. But does banner ad marketing produce actual results for your business? The CampaignMD reporting tab will give you all of the banner ad response tracking information that you need including click-throughs to your landing page and conversion information with Appointment Requests, Gift Certificate purchases, or any other CampaignMD Marketing tool you present to your client.