Bob Kelley-CEO is the founder of the company and is responsible for leading Campaign MD’s Software Development and Solutions Architecture teams. CampaignMD is Bob’s third software start-up. The first two were sold to Fortune 500 companies.

Bob has more than 20 years of healthcare management background including positions as VP of Strategic Alliances where he managed merger and acquisition activity for a publicly traded healthcare company, COO of a company responsible for developing Independant Practice Associations and President of a company that built one of the first content management systems for online practice management. Mr Kelley transitioned into IT management more than 10 years ago and has managed the development of a number of healthcare systems including a capitation contract payment distribution system, drug protocol compliance programs and disease management systems serving a number of fortune 100 companies. His most recent IT management position prior to CampaignMD was CVP of IT for Matria Healthcare a publically traded healthcare company. After discussing marketing of a potential business interest with an agency Bob realized that technology could be used to simplify the creation, management and tracking of marketing campaigns and that once automated could be put in reach of any business that was serious about marketing their business.

So, he set out to build a complete marketing solution that would give him marketing tools normally reserved for large companies at a price that small businesses could afford.

Campaign MD was born.